Website cost in India in 2026 ranges from ₹15,000 for a basic template site to ₹5,00,000+ for custom e-commerce or enterprise builds. The final price depends on design, functionality, and who builds it.

Website pricing by type

| Website type | Cost range | Timeline | |-------------|-----------|----------| | Basic template / landing page | ₹15,000 – ₹40,000 | 1–2 weeks | | WordPress business site (5–10 pages) | ₹40,000 – ₹1,50,000 | 3–6 weeks | | Custom-designed website | ₹1,50,000 – ₹5,00,000+ | 6–12 weeks | | E-commerce (WooCommerce / Shopify) | ₹80,000 – ₹4,00,000+ | 6–10 weeks | | Web application / portal | ₹3,00,000 – ₹20,00,000+ | 3–6 months |

What's included at each tier?

Budget (₹15K–₹40K):

  • Pre-built theme with minor customization
  • 1–5 pages, contact form
  • Mobile responsive
  • Basic SEO setup

Standard (₹40K–₹1.5L):

  • Custom design or premium theme
  • 5–15 pages, blog, service pages
  • CMS (WordPress or similar)
  • On-page SEO, analytics setup
  • 1–3 months support

Premium (₹1.5L+):

  • Fully custom UI/UX design
  • Advanced features (booking, calculators, integrations)
  • Performance optimization
  • Copywriting and content strategy
  • Extended warranty and maintenance plan

Factors that increase website cost

  1. Number of pages and templates — each unique layout adds design and dev time
  2. Custom functionality — booking systems, payment gateways, CRM integration
  3. Content creation — professional copywriting and photography
  4. E-commerce complexity — variants, shipping rules, GST invoicing
  5. Multilingual support — English + Telugu/Hindi doubles content work
  6. Revision rounds — unclear briefs lead to expensive rework

Ongoing costs (often forgotten)

| Item | Annual cost | |------|-------------| | Domain (.in / .com) | ₹500 – ₹1,500 | | Hosting (shared / cloud) | ₹3,000 – ₹25,000 | | SSL certificate | Usually free (Let's Encrypt) | | Maintenance & updates | ₹12,000 – ₹60,000 | | Premium plugins / SaaS | ₹5,000 – ₹50,000 |

Budget 15–20% of build cost annually for maintenance on active business sites.

Freelancer vs agency vs in-house

| Option | Pros | Cons | |--------|------|------| | Freelancer | Cheapest, flexible | Availability, single point of failure | | Agency | Team, process, support | Higher cost | | In-house | Full control | Salary ₹40K–₹1L+/mo for skilled dev |

For most SMBs, a reputable agency or experienced freelancer offers the best balance.

Red flags in cheap quotes

  • "₹5,000 for full e-commerce website"
  • No contract or scope document
  • Copies competitor sites verbatim
  • No mobile optimization mentioned
  • Hosting/domain not included in discussion

How to get an accurate quote

Provide your vendor with:

  1. List of required pages and features
  2. Reference websites you like
  3. Timeline and launch deadline
  4. Content readiness (who writes copy?)
  5. Integration needs (CRM, WhatsApp, payments)

ROI perspective

A ₹80,000 website that generates 5 leads/month worth ₹10,000 each pays for itself in under 2 months. Focus on conversion design, not just aesthetics.

FAQ

How much does a 5-page business website cost?
Typically ₹40,000–₹1,00,000 with a professional agency in India.

Is WordPress cheaper than custom?
Yes — WordPress is usually 40–60% less than fully custom development for standard business sites.

Should I pay upfront?
Standard terms: 40% advance, 40% at design approval, 20% at launch.

Do I need a website if I have Instagram?
Yes — you don't own Instagram. A website builds SEO, credibility, and a platform you control.